3 Reasons Commercial Landscaping Matters For Your Company!
As a company, you may not think about the natural environment or landscaping design inside or around your office space. Does it really matter? What kind of an effect can a beautiful landscape have on possible clients? What about your employees?
At Groundscapes, we bring over 20 years of experience working with some of the finest commercial enterprises in the Omaha Metro and La Vista area. During that time, we’ve learned a thing or two from our partners about the importance of (luxury) landscaping for your business and the impact it can have on your customers and employees. Let’s discuss the 3 reasons, commercial landscaping really matters for your company:
Reason #1: First Impressions are Lasting - For Everyone
‘Curb Appeal’ has long been understood as a crucial part of landscaping. In short, first impressions matter. And as a company, you want to do everything you can to make sure that the exterior of your business, appeals to as many people as possible: 1) for your employees and fellow workers, who will have to decide if they want to work for you or with you, 2) for customers and clients who come to do business with you, and 3) for your geographical and digital profile - for onlookers and businesses who you might engage with in the future.
Ultimately, your landscape design is a fundamental part of the image and brand of your company. A bad landscape can hurt your image and brand, while a beautiful or relaxing landscape can make a difference on your next deal or the number of customers you have coming back!
Reason #2: A Landscape Keeps Employees Relaxed and Improves Productivity and Work Sentiment
Allowing your employees to spend time in or around nature can have a profound impact on their work sentiment, attitude towards other employees, and overall productivity in the office. Studies from Colorado State University overwhelmingly indicate that 95% of people feel calmer and have a positive change in attitude when spending time in or around a landscape.
In terms of productivity, Dr. Leonard Perry from the University of Vermont has demonstrated that office workers are “more productive, report fewer illnesses, and have a higher job satisfaction” than those who do not have daily access to a landscape. For your business that means more work gets done, better relationships are built, and employees stay with your company longer!
Reason #3: It Creates a Tone and Atmosphere For Clients or Customers
Beyond the immediate benefits of having a hardscape or softscape in front, inside, or in the backyard of your business, the final reason commercial landscaping matters is based upon the sense of identity and tone it gives your business. Whether you are looking to come off as a gilded and pristine banking service, or a customer oriented retirement home, the different natural features and hardscapes you design into your business will ultimately reflect your values, and the quality of service you offer.
For customers and clients, such landscaping features can go a long way in building customer trust, as they ultimately function as a constant brand statement about what kind of a company you are.
Conclusion: Consider Your External and Internal Landscape As a Business Asset
Many companies don’t focus on their landscapes as much as they should. As a strategic business asset your landscape pays dividends over the lifetime of your company in the atmosphere it creates for employees and clients alike as well as in the constant statement it makes about your brand and the quality of services you can offer. To learn more about what kind of commercial landscaping projects can help your business, don’t hesitate to get in touch with the Groundscapes team through our unique online consultation form!